Aer Lingus has teamed up with iconic Irish actor, writer and producer Sharon Horgan to launch a new brand campaign in the US. The ad playfully addresses the challenges the Aer Lingus name presents for the brand in America, with Horgan suggesting a simple, literal alternative: ‘The Irish Airline’.
In the ad, Sharon meets the Aer Lingus team to discuss how the airline can make a bigger impression in North America. She helpfully points out that while Lingus may mean fleet in Irish, Americans often think it’s something else entirely. Her advice is simple: call Aer Lingus what it is, ‘The Irish Airline’.