Marking a new era for Solomon Islands on the international tourism stage, Tourism Solomons is poised to launch a global brand refresh drawing on the destination’s authenticity, adventure, culture and conservation through a distinctive new identity: Hapi Isles – Real, Rare, Raw.
Announcing the initiative, which references a nickname bestowed upon the destination in the 1960s, Tourism Solomons CEO, Andrew Nihopara said the underlying ethos of the new campaign was to build a clear understanding of what makes Solomon Islands distinct from anywhere else on the planet.